SEO Toolbox

Fortunately for us, there are a lot of people out there working hard to make our lives easier. In the tangible world, we have little devices and appliances that make every day life easier. In internet land, there are all sorts of programs and applications that make our jobs online easier. Tools for searching, analysis, tracking, generating, statistics, slicing and dicing, and how to make a cake. Well, maybe not so much on the making of a cake, but I am sure someone is working on it! The bottom line is, all of these tools assist us in what we do, and having them in a handy list can be quite helpful.

So, here we go, a listing and brief description of what each of them do.

Search:

• Twellow, The Twitter Yellow Pages – Just like it says. It’s a handy site for finding just about any tweeter with similar interests and location.
• WolframAlpha (coming soon) – A new answer engine, similar to Google.
• Cash Keywords – This toolbar will help you search and fine keywords that will help you make money.
• Wordtracker (coming soon) – A more accurate keyword tracking tool. Lets you track keywords by “frequency, competitiveness and commerciality”.
• FairShare – Find out where your content is ending up on the internet, and if it’s okay.
• Sitemap Generator – Create a sitemap to help inform search engines of changes.

Directories:

• SubmitterBot – Submit to a multitude of directories with ease.

Link Building:

• BuzzStream – Helps build inbound links (backlinks) and manage your relationship building with social networks.
• Backlink Anchor Text Analyzer, powered by Linkscape – Find out what kind of anchor text is being used for your links.

Editing:

• ResizePictures – Don’t have software to resize your pictures? Keep your images smaller by submitting you image(s) to this site and it will resize it for you.
• Splicd – Allows you to isolate a specific piece of a YouTube video, so viewers only see the portion you want them to.
• InterSquash – As discussed in last week’s article, InterSquash is for condensing your website to make it viewable via a mobile device.

Organization:

• Wipee List – Helps you keep organized by creating a todo list.

Special Features:

• WebReader – Make your website stand out from others with this tool. With just a click of a button, it will speak your content aloud!

These are some of the tools I found to be the most interesting/potentially helpful to use. There are a lot of fun little tools out there you’ll run across, but these may help you with some of your every day needs on your website. From building backlinks to making your website speech-enabled, I’m sure you’ll find something that appeals to you in this list.

Why The Small Guy Has a Big Advantage

You may feel belittled by the big businesses out there, but in reality you have many more facets available in the business world than they do. Where they are spending large sums of money on single endeavors, you are frugally spending time and money on a multitude of outlets for your business. Sometimes, a hundred little guys are better than one big one.

When larger businesses go to set up new websites or products, they tend to do it all the same way: spend lots of money and lots of time for one project. Being a smaller business, you usually don’t have all of that extra money and time to spend on one task, so you’re going to spread your resources out to cover all of the bases (as any company should). Big businesses can really learn from the little guys.

So, you’re a small business, where do you start?

There are tons of niches you can get into. Larger businesses generally ignore the little helpful ones and go straight for the gold. This all makes sense if you think about in their mindset: we are big, we are spending big, we will go for big. Who doesn’t want to go for big? That is why you’re a business after all, but you are going to do some vitally important work to get yourself in there, and make your position last.

Let’s talk about your internet-connectivity.

Having a website is really your starting point. No, you don’t have to have the prettiest website (though people are generally more attracted to them), but it needs to look professional, and you need to supply quality information. What is your product/service? How is it different from the other guys? Why is yours better than theirs? What do you have to offer that keeps them coming back for more?

Sanjay ready to help you sanjay.search@gmail.com